how important is page speed for seo
so a little while ago google actually came out and said that page speed is a ranking factor on google and uh i don’t know where the exact sort of sort of actual article for that is i guess right
here speed is now a landing page factor for google search and ads so if you want to go check that out i will leave a link to that in the spreadsheet so you can check it out but um it says right here that for many sites this equates to a huge missed opportunity especially when more than half of
the visits are abandoned if a mobile page takes over three seconds to load so i guess three seconds is kind of the cutoff point you want your pages to load within three seconds if they don’t
google’s gonna give you a penalty on that so how do you check page speed there’s a few different tools you can use i actually like to use multiple tools just to cross check there is page speed insights that google actually has that you can use and there is gt metrics which is probably the
other tool that i’d recommend so what you can do is just click on both of these um run the the the checks and you want your websites to load you know in three seconds if you can the way you
actually do page speed optimization is kind of crazy and to be honest with you i don’t even do it
myself because it can take uh hours to do if you’re not familiar with it what i would generally recommend is just find somebody that’s really good at page speed optimization i might actually
end up leaving a a link in the spreadsheet for somebody who does services i know a few people who are actually very good at this but um for the most part if you’re working on seo and you
don’t want to get start getting into the design ype the design side of things or the page speed side of things then then i would efinitely have somebody else do it for you so here we can see on gt
metrics for the phone repair site that i used to own it’s a 2.7 second load time which looks like it’s uh actually sorry just to the first contentful paint which actually means just to load the first part of the website we can see that the full load time for this website website is eight seconds so there’s
definitely going to be a a negative ranking factor on the website because of that and this is actually a really cool thing that you can use as a way to start setting clients because if you know if somebody has a really slow loading website like this if they have an eight-second loaded website
you can offer to help fix it for them and there’s tons of websites right now that are really really slow so uh
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