– The problem with SEO is there’s way too much noise out there and you could be picking the wrong tactic. And you know what? If I had to put a dollar against this, I would bet that you
actually are picking one of the wrong tactics. Hey everyone, I’m Neil Patel, and today I’m going to share with you the worse SEO advice that you could be following. Before we get started, make sure you subscribe to this channel. That way when I release more marketing and SEO tips like
this, you’ll get notified. Question for you. Have you ever heard of the saying content is king? If you have leave a comment below with yes. If you haven’t leave a comment below with no. Well can you guess what the worst SEO advice is that I’m going to tell you about? It’s actually that
content is king. They all say that the more content you create, the better content you create, the better off you’re going to do. That’s a bunch of bologna. If you don’t believe me, go write 1,000
blog posts. Tell me what happens. I bet you what will happen is your traffic will go up, but a very little amount and even if it does go up more than you expected, I bet you very few of those visitors are going to even convert into sales. In other words, just writing content doesn’t
guarantee success. Check out the Aryan Sharma blog. If you notice I only create one text based article per week, that’s it. You got it right. One text based article per week. You’re probably
wondering Neil, why are you only releasing one a week? Well I know that there’s a ton of content out there. There’s already a billion blogs. That’s roughly one blog for every seven people. That’s too many blogs, that’s too much content. So instead of focusing on writing a ton of content like
everyone else, I spend my time focusing on promoting the content. Write one piece of content, make sure it’s good, but spend majority of your time, the 80-20 rule. Take 80% of your time
promoting the content, 20% writing it. When you do that you’ll find that you get way more traction and if you look at my blog, I’m getting two million plus unique visitors a month. Out of those two million visitors, they come back on average two times. I’m getting roughly four
million visits a month. And those four million visits are generating six million page views. And I’m doing all of that just by writing one piece of content per week. Sure, in the past I may have
created more content, but I’ve learned that content isn’t king. What’s king is promotion and the reason promotion is the king is there’s already too much content. If you look at Aryan Sharma, you’ll notice I’ve been doing things like Uber Suggest. That’s my free marketing tool. Probably
wondering wait why am I spending so much money and time creating this free marketing tool? Well it’s because there is way too much competition in content generation. There’s not a ton of competition doing things like creating free marketing tools to get traffic or doing things like
creating marketing videos like I’m doing right now or doing things like creating podcasts like I do with Marketing School. In essence, yes, content is still great. But you should spend more time
promoting and there’s other ways to get the traffic that are more scalable and more affordable in the long run. If you need help growing your traffic in other ways then just creating content, check out my ad agency Neil Patel Digital. And of course if you enjoyed this content, like it, share.
it, tell other people about it. If you have any questions or you’re struggling with how you can grow your traffic in other forms then just creating content, leave a comment below, I’ll answer it,
and I’ll help you out.
Thank you for Reading.