what is localized search
and what’s the difference between local search and local seo versus national here we can see i’m looking up a keyword or a search phrase web design santa barbara and here in the maps i have
web design santa barbara and an organic i have web design santa barbara this is a website that i made if i type in just web design i might get a different result you can see here i have a knowledge panel now on the right that ways web design i have still maps but not as relevant looks like looks
like this is in a different city so the difference between localized search and local seo and national
is that when you type in your keywords you’re generally adding some sort of location to them for instance web design santa barbara web design near me looks like we still got the result here not
sure why maybe i have oh i have my location actually turned off in google and you can see all the different people suggested auto-suggested sort of local searches as well so when you’re typing in your keywords on google or you’re typing in keywords on google anything without a local sort of
sort of modifier you know something that’s general like this web design web design services you’re going to be more likely to get a national search result than if you were to type in a localized search like web design santa barbara now this isn’t just uh limited to a city but you
could say something like a state like california or some people go for the u.s web design best best web design companies in the us those are all a form of local seo now there are other things within local seo that you want to focus on there’s localized ads if you choose to get into ppc or pay-per-
click there’s localized map results if you choose to start optimizing your google my business which is how these show up but ideally most people where they start where i’d start if you’re
going if you’re starting out in seo is go for trying to rank some for something local in your town
like web design or seo and see if you can do that before you go for a national keyword localized search is generally a lot easier to rank for than something national
Leave a Reply